When you’re trying to decide on the perfect brand colours for your small business, I know how tempting it can be to go with a personal favourite – or just something you’ve seen and liked – and hope for the best. However, if you want your branding to appeal to the right people, it’s important […]

If a ‘brand’ is built on how others perceive it, then really thinking about what you say and how you say it as a business is going to help you shape that perception. Getting your brand messaging right will not only set the foundations for the rest of your branding, it will also guide consistency […]

If you want your business to mean something to your target audience, its essence should be consistently reflected across all aspects of your branding. Any creative branding elements should be aligned with the brand personality, ethos and messaging. Only once you are clear on those aspects of your business can you begin to create a […]