Welcome to the Limelight blog

Here’s where I get to cheerlead the small business community and reveal the copywriting & brand styling secrets you can use to make your small business stand out.


If a ‘brand’ is built on how others perceive it, then really thinking about what you say and how you say it as a business is going to help you shape that perception. Getting your brand messaging right will not only set the foundations for the rest of your branding, it will also guide consistency […]

Brand messaging, Brand strategy tips, Branding

10 questions that will help you define your brand messaging

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