Welcome to the Limelight blog

Here’s where I get to cheerlead the small business community and reveal the copywriting & brand styling secrets you can use to make your small business stand out.


When you’re trying to decide on the perfect brand colours for your small business, I know how tempting it can be to go with a personal favourite – or just something you’ve seen and liked – and hope for the best. However, if you want your branding to appeal to the right people, it’s important […]

Brand colours, Brand design, Brand strategy tips, Branding

What are the best colours for your brand based on colour psychology?

If a ‘brand’ is built on how others perceive it, then really thinking about what you say and how you say it as a business is going to help you shape that perception. Getting your brand messaging right will not only set the foundations for the rest of your branding, it will also guide consistency […]

Brand messaging, Brand strategy tips, Branding

10 questions that will help you define your brand messaging



If you want your business to mean something to your target audience, its essence should be consistently reflected across all aspects of your branding. Any creative branding elements should be aligned with the brand personality, ethos and messaging. Only once you are clear on those aspects of your business can you begin to create a […]

Brand strategy tips, Branding

How to create a brand moodboard with Pinterest in 7 simple steps

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