Category: Brand strategy tips
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What are the best brand colours for your business according to psychology?
When you’re trying to decide on the perfect brand colours for your small business, I know how tempting it can be to go with a personal favourite – or just something you’ve seen and liked – and hope for the best. However, if you want your branding to appeal to the right people, it’s important…
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10 questions to help define your brand messaging
If a ‘brand’ is built on how others perceive it, then really thinking about what you say and how you say it as a business is going to help you shape that perception. Getting your brand messaging right will not only set the foundations for the rest of your branding, it will also guide consistency…
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How to guide: Create a brand moodboard using Pinterest
If you want your audience to truly understand and connect with your business, your visual identity and creative branding elements must be a cohesive reflection of your company’s personality, ethos and messaging. Defining a clear design direction and visual personality for your brand will help you achieve that consistency. Which is why I want to…