Here’s where I get to cheerlead the small business community and reveal the copywriting & brand styling secrets you can use to make your small business stand out.
When you’re trying to decide on the perfect brand colours for your small business, I know how tempting it can be to go with a personal favourite – or just something you’ve seen and liked – and hope for the best. However, if you want your branding to appeal to the right people, it’s important […]
If a ‘brand’ is built on how others perceive it, then really thinking about what you say and how you say it as a business is going to help you shape that perception. Getting your brand messaging right will not only set the foundations for the rest of your branding, it will also guide consistency […]
If you want your audience to truly understand and connect with your business, your visual identity and creative branding elements must be a cohesive reflection of your company’s personality, ethos and messaging. Defining a clear design direction and visual personality for your brand will help you achieve that consistency. Which is why I want to […]
I know time is short, so no spam, I promise! Just useful and interesting stuff to help you and your lovely small business flourish.
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