WRITING & EDITING
INDUSTRY
The client was looking for a clever and unique visual identity that would convey their fresh approach and help them stand out in the marketplace as the new go-to editing company.
VISUAL IDENTITY
Kiri is a senior freelance copywriter who wanted professional brand design to help her establish a new editing business to sit alongside her content writing company.
vibrant | DYNAMIC | fresh
The Editing Wolves
FRESH / imaginative / modern / unique
clever / approachable / VIBRANT / engaging
playful / CREATIVE / friendly / efficient
DYNAMIC / original / adaptable / innovative
clean / PRECISE / trusted / memorable
keywords
To reflect The Editing Wolves' creative, forward-thinking ethos, we intentionally steered away from the typical teals and blues used by many businesses in this field. Our colour palette needed to be something more unique that would help set them apart, be instantly recognisable and improve brand recall.
Enter: bold, saturated lilac – a contemporary take on the sector's more traditional blues – with 'highlighter yellow' accents injecting on-brand energy. This was one of the few occasions I've elected to use pure black and pure white as the dark and light neutrals in the palette, to bring out the best in the clean acid brights.
brand palette
The brief was fresh, vibrant and creative, with a clear reference to editing and a hint of wolf…
A quick competitor search revealed that many of the existing brands in this space use blue or teal and had quite conservative (read: stuffy) visual identities.
As the new kid on the block, we wanted something fresh and modern that would convey the innovative ethos of this new arm of my client's business, reflect her values and help her stand out in the marketplace.
The result?
DESIGN NOTES
“You've absolutely nailed it! I love the colours, and I think highlighting the word 'editing' in yellow marker is genius. I love it. Thanks for all your amazing work Hannah.”
KIRI, THE EDITING WOLVES
