After she began selling her homemade creations through an independent retailer, May Rose founder Stefanie wanted to achieve a more professional finish for her products using her own branding and point-of-sale print designs.
She handcrafts soft furnishings and textile accessories in bold botanical prints, which I felt was the obvious natural starting point for developing her brand palette and overall business identity.
The chalky French grey-blue, inspired by some of her fabrics, is a tranquil, timeless hue that won’t age, making it the perfect choice for interiors. It brings a hint of protective warmth and femininity to the greys and ivory I chose for their neutrality against different coloured textiles.
With the custom floral illustrations – lily of the valley for May and a rose for the second part of the brand name – my goal was to find that sweet spot between completely abstract and hyperreal without venturing into cartoon territory. The resulting line drawings not only create a perfect backdrop for the bold typography, but also work well as a standalone logo mark and brand pattern.
We wanted to emphasise the locally handmade aspect of May Rose’s products, and reflect Stefanie’s sustainable ethos in her print collateral. So, her business cards are printed in vegan ink on stock made from recycled coffee cups. And, keeping with the botanical theme, her point-of-sale swing tags are printed on seeded handmade paper so that customers can plant them to grow wildflowers after purchase, rather than throwing them away.
Brand identity, brand messaging, custom illustration, print design.
Home & lifestyle
Natural, timeless, quality.