Beyond Fitness & Martial Arts

A martial arts and functional fitness start-up looking to establish a visual brand identity and advertising assets for the launch of their new gym facility.

This client is an experienced martial artist and personal trainer who decided it was time to strike out on his own. Delivering a programme of martial arts classes alongside functional fitness sessions, all from his very own facility in North Cornwall – this is a gym, but not as we know it.

The client had clear ideas about what he liked, which made the development process a joy and means I was able to translate his vision for the brand into tangible assets that were truly ‘him’. The resulting branding is clean and striking, with bold, simple typography, dynamic photography, high-contrast monochrome and zesty chartreuse. A strong visual narrative that tells the story of the brand while helping it stand out in the industry.


Visual identity, photography direction, social media design, print design


Health & fitness


Clean, striking, dynamic.

Doris & Dude