A home-based candle producer, ready to transform their artisan side venture into an irresistible brand, with a distinctive visual identity, brand-aligned product concepts and beautiful packaging.
My product concept for a collection of deliciously fragranced soy candles, hand-poured into vintage teacups, led me to a playful and nostalgic Alice in Wonderland theme. The brief included a specific colour palette, which I used to create a French Toile de Jouy style brand pattern for use on packaging and other collateral. And the primary logotype is a whimsical nod to the candle flame.
Visual identity, product conception, packaging design
Gifting & homewares
Whimsical, curious, nostalgic.