Off the press

Welcome to the Limelight blog

Here’s where I get to cheerlead the small business community and reveal the copywriting & brand styling secrets you can use to make your small business stand out.

How colour psychology can help you choose the perfect brand colours for your small business

When you're trying to decide on the perfect brand colours for your small business, I...

10 questions to help you define your brand messaging

If a ‘brand’ is built on how others perceive it, then really thinking about what...

How to create a brand moodboard with Pinterest in 7 simple steps

If you want your business to mean something to your target audience, its essence should...

Limelight’s ‘SmallStars’ Small Business Gift Guide – Christmas 2021

Supporting small this Christmas starts right here! With my favourite pick* of ethical, artisan and...

8 creative branding elements that are as important as your logo

As a small business owner (and wearer of so many hats you could open a...